They were two worlds condemned to understand each other. The latest creation of technology blockchain, NFTs (Non-Fungible Tokens, unique digital objects with a certificate of authenticity) and the world of video games were two tectonic plates that were going to collide sooner or later. With the announcement this afternoon by French developer Ubisoft (responsible for hits like Far Cry O Assassin’s Creed) of marketing their own NFTs in their video games, these two digital universes make their marriage official.
Although until now there had been some approach from the independent scene or from small studios (Alien Worlds, CryptoBlades Game O Axie Infinity), with this announcement Ubisoft becomes the first large-scale developer (to understand us, creator of large digital blockbusters, known as AAA games) that is committed to technology blockchain and the NFTs. The platform on which players will get their NFTs (which Ubisoft calls digits) and where he will upload his creations, the French company, which has been investigating for four years what use of this technology can be made, has dubbed it Quartz.
“Ubisoft Quartz is the first pillar of our ambitious vision to develop a true metaverse,” in the words of Nicolas Pouard, vice president of the company’s innovation lab. The reference to metaverso It is not something accidental, and reflects, a month after the announcement of the president of Facebook, Marck Zuckerberg, that taking positions in the future virtual ecosystem will be a priority for many digital companies.
In the case of this Ubisoft ad, it’s focused on multiplayer gameplay. Ghost Recon (first-person action game), and it is about vehicles, weapons and pieces of equipment that function as collectibles and that from today will begin to reach the market. If consumable objects of this type (vehicles or weapons, for example) are already common in the paid games model or freemium (games with free base and option to pay for improvements), so what is the difference that these NFTs make? Well, as they are unique items, the player can not only buy them, but can also sell or exchange them with other players, thus creating in practice a unique item market in which players can trade (and invest). In the coming months, the French company plans to launch other games and applications based on NFTs, such as football collection cards. One Shot LeagueIn practice, the digital version of a lifetime sticker album.
According to the company, one of its great fears (one of the great fears of the entire universe related to NFTs) is the speculation associated with this parallel market. To avoid this, and in conversation via Zoom, company officials say that they will apply a series of barriers to ensure that buyers and users of the digits they are “players, and not mere investors.” Among these measures, in addition to being of legal age, will be the obligation to reach a certain level in the game. The technology blockchain Ubisoft will be based on the Tezos cryptocurrency and the company assures that its objective is to use only low-energy consumption technologies (massive energy consumption is one of the big problems that the cryptocurrency market has around the world).
Another of the great companies in the world of videogames, EA (responsible for successes such as FIFA O Star Wars: Battlefront) announced last month to its investors, although without specifying a specific action, that NFTs are an unavoidable part of the future of digital entertainment, so with total security during the next year there will be announcements similar to the one Ubisoft is doing now. It is the beginning of a path that is taking its first steps and that presents as many opportunities as challenges but that, surely, many companies will end up traveling sooner rather than later.
You can follow EL PAÍS TECNOLOGÍA at Facebook and Twitter or sign up here to receive our newsletter semanal.