The home baker whose amazing floral bouquets are made entirely of cake

These stunning bouquets of roses, tulips, freesia and chrysanthemum may look like fresh cut blooms – but they are in fact all made of CAKE.

These brilliant edible bouquets are the handiwork of home-baker Joanne Goodwin.

The mum-of-one from Alderley Edge has seen such demand for her stunning cupcake bouquet creations that last year she gave up her day job to go full time with her bakery business – and has not looked back since.

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Jo admits people can get quite overwhelmed when they receive the stunning cake bouquets, which makes it all the more worthwhile as a career.

She says: “I first started making cakes about 9 years ago when I was getting married and decided to make my own wedding cake. I took an evening class to learn the basics of covering a cake with fondant and basic decoration.

“Since then, I’ve made Christening cakes, birthday cakes and wedding cakes for friends.

“This was only ever done on an occasional basis as I find large cakes to be stressful and don’t really enjoy making them.

“Then, around July 2020 I came across cupcake bouquets.

Beautiful tulips made from cupcakes by Jo

“I’d never seen anything like them before so decided to give them ago. I purchased a few online tutorials and went from there.

“After hours of practicing, and giving them as gifts to everyone, my husband suggested that I register as a business and start to sell them.

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“Then in November 2020 Jo Goodwin Cupcakes was born.

Jo makes the cupcake bouquets in her kitchen at home in Alderley Edge

“At this time, I was still working my ‘day job’, but by April 2021 I was able to move to do this full time.

“Best decision I ever made!”

Jo had been working in the finance world until she became pregnant with her daughter, now 10, and then moved into warehouse management.

But with the cake orders starting to flood in, she took the plunge during lockdown to go full time as Jo Goodwin Cupcakes.

Bouquets that are all entirely edible

Depending on the size and intricacy level of the bouquet, it can take up to five hours to pipe and create each work.

Jo also spends hours researching and creating new flowers to keep the bouquets constantly updated.

And it can be emotional when people first see what she has created for them.

She said: “I try to make them look as real as possible.

Jo gave up the day job due to the popularity of the floral cake bouquets

“I sometimes feel quite overwhelmed with the reaction of some people when they first see their bouquet.

“Seeing my customers happy faces really does make the hard work and long hours’ worth it. I absolutely love it when I get sent pictures of the recipient of the bouquet when given to them as a gift.”

Naturally the bouquets are a big hit at this time of year, with Valentine’s weekend almost fully booked already, with orders starting to roll in for Mother’s Day.

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The bouquets range from £32.50 for a small 7 cupcake bouquet to £80 for an extra large 24 cupcake bouquet.

Jo currently bakes anything between 70 to 200 cupcakes a week, as she has to limit the number of bouquets due to the intense work they require, and customers collect direct from her.

She explains: “I have to limit the numbers because it takes its toll on my hands. For example, just 1 chrysanthemum flower requires around 100 squeezes of a piping bag.”

Beautiful roses – that are all cakes yum

And she’s finding an increasing number of people make requests for Jo to “recreate” their wedding bouquets in cake for special anniversary gifts.

She said: “I always feel so honored when I get asked to do this but definitely feel the pressure with these ones to make them as similar to the originals flowers as possible, so they take a lot of planning.

“I have had requests for specific flowers that I know I can’t do, for example daffodils – I’ve tried and tried and can’t get them right,” she laughs.

“I just have to be honest with my customers.”

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George Holan

George Holan is chief editor at Plainsmen Post and has articles published in many notable publications in the last decade.

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