Sainsbury’s has confirmed the launch of a new nectar donation option in its loyalty scheme, in collaboration with charities such as Alzheimer’s disease uk Y MacMillan Cancer Support.
It will allow customers to donate their points to a chosen charity without any fees attached.
The minimum donation value is 200 points, equivalent to £1.
Shoppers can earn one nectar point for every pound spent, with a point worth 5p in return.
When is Nectar Donate released?
Starting Monday (Jan 24), customers can donate points to the charity of their choice.
All participating charities are eligible for donations of £250 million in points from Nectar’s 18 million UK members.
Now, more than ever, UK charities are asking for support and Nectar Donate offers customers an easier way to support the good causes closest to their hearts.
How do I sign up for Nectar Donate?
Nectar Donate is associated with Crowndfunder and can be used through the Nectar digital app at any time.
Customers must create an account with Crowdfunder and link their Nectar account.
This will allow you to donate to your chosen charity from available causes.
What has been said?
Nectar CRM and Loyalty Manager Alex Naisby said: “We are proud to have partnered with Crowdfunder to launch Nectar Donate, a new and simple way for customers to support charities and causes they really care about with their points. Nectar.
“Our clients have always been extremely generous when we have run charitable giving drives in the past and we know that many of them are interested in supporting local charities.
“So whether it’s donating those forgotten points or a bank of accumulated points, we’re making it even easier for customers to turn their Nectar points into positivity,” he added.
Simon Deverell, Founder and Creative Director of Crowdfunder, said: “Nectar Donate gives charities the opportunity to benefit from Nectar customers who donate their points to good causes.
“At a time when charities have suffered tremendously due to the pandemic and donors have felt the pinch, this incredible partnership creates a whole new way for people to donate and raise money for causes they care about.”
What have the charities said?
Hilary Evans, CEO of Alzheimer’s Research UK, said: “We are delighted that people can now support the important work of charities like Alzheimer’s Research UK through Nectar Donate.
“Despite the challenges of the last two years, we remain humbled by the generosity of the British public.”
He added: “One in two people know someone affected by dementia, so now more than ever, that support will help drive our research towards life-changing breakthroughs.”
What happened to double the nectar at Sainsbury’s?
the supermarket double nectar the promo took place in October and November 2020, but was confirmed to be removed in 2021.
The news did not sit well with customers, with some taking to social media to express their anger.
The promotion allowed customers to redeem Nectar points for vouchers worth double their face value.
Vouchers could be spent in Sainsbury’s stores but only on certain products.
George Holan is chief editor at Plainsmen Post and has articles published in many notable publications in the last decade.