Rail commuters will be lured back onto trains with free bacon rolls

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Train passengers will be offered free bacon rolls from Greggs in a bid to encourage passengers to get back on board as part of a new rewards scheme, industry body Rail Delivery Group said.

Commuters are offered free bacon rolls on trains
Commuters are offered free bacon rolls on trains

Free bacon rolls are offered to empower travelers to entice them back on board.

Complimentary breakfast and hot drinks from Greggs are among the benefits of a new rewards scheme for people who commute by train, industry body Rail Delivery Group (RDG) said.

Other benefits will include free audiobooks, access to a mindfulness app and coffees from London-based cafe chain Pure.

During the Covid pandemic, people have been put off traveling by public transport due to the risk of infection, while working from home has also increased.

But now, with restrictions loosening, train operators are luring hungry travelers with complimentary breakfasts.

Passenger numbers have dropped sharply on trains during the pandemic
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Image:

PENNSYLVANIA)

Commuters must register at nationalrail.co.uk/commuter and select the rewards they want.

They must enter their travel details, but are not required to provide evidence of their travel history.

RDG Executive Director Jacqueline Starr said: “Taking the train is more than just a journey, it benefits the environment, the economy and local businesses.

“To encourage and support travelers as they return, the rail industry has launched a new traveler rewards website that offers free hot beverages, mindfulness, course updates, streaming music, audiobooks and more to help improve customer experiences on the train and at the destination.”

Pure boss Spencer Craig said: “Like most companies that rely on the commuter market, we saw our customer base shrink by over 50% due to the work-from-home restrictions that came into in force, and rail passengers no longer enter the city.

“We are delighted to be working with the rail industry on its traveler rewards platform and look forward to welcoming customers back and providing them with delicious and nutritious food and beverages on the go.”

Just 1,000 free breakfast muffins from Greggs will be available through the scheme, but other offers will be unveiled in the coming weeks.

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Peak-hour train demand has risen 5% since guidance for people in England to work from home was lifted last week, the RDG said.

But total passenger numbers on Monday were still only at 53% of pre-pandemic levels, according to provisional figures from the Department for Transport.

Other incentives to support returning travelers to the office include the introduction of flexible season tickets and a relaxation of the rules for modifying tickets.

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George Holan

George Holan is chief editor at Plainsmen Post and has articles published in many notable publications in the last decade.

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