Disney released Mulan on its Disney + streaming platform , but did not include it as part of the subscription. To see the film, the user had to pay $ 30 (24.7 euros). The company set the cost considering that it was likely that a family, who previously would have paid for several tickets to the cinema, would now see it gathered in their living room.
Universal made a similar decision in April and released Trolls World Tour in theaters and online at the same time. It also required the film to be purchased directly, as it was not available within a subscription package to any platform.
In July, Universal reached an agreement with the AMC Theaters network to reduce the number of days that movies had to be shown in theaters before being available on the Internet. Before the pandemic, studios used to wait 90 days in the United States to release their major films on platforms after theatrical release. In Spain it takes 112 days.
Warner’s announcement pushes movie theaters off the cliff. The big chains crashed on the stock market in the US Cinemark fell 21%, Imax 7.3% and Marcus Corporation 11%. AMC Theaters, which through Odeon owns the Spanish chain Cinesa, had started the day by selling 200 million shares to achieve 700 million euros in search of liquidity, and ended up falling more than 17%.
And that ‘Tenet’ —the title called to save theaters and that although it was not bad at the box office did not destroy the closure of the big screens in the US and Canada—, by Christopher Nolan, has begun to be shown in American theaters.
In Spain, in April 2019, there were 3,593 screens in 500 movie complexes: the park was recovering after the 2016 low of 3,492, which was reached from the 3,907 screens in 2010. Today, with reduced capacity, its collection has been reduced by more than 70% compared to the same period in 2019. Last weekend, the ‘top 20’ – the 20 highest-grossing titles – grossed a paltry 637,000 euros in total.
Some studios are also caught out of hand: with Universal, Warner and Disney exploring online outlets, Sony and Paramount – which could reinforce the CBS All Access portal – seem to be lagging behind.- GB