The Romford Marks & Spencer workers went viral on TikTok in October, with their hilarious videos – now they are the surprise musical underdogs, competing against A-list musicians for the number one spot in the music charts
Would it have ever crossed your mind that an unsuspecting group of supermarket employees would make a hit Christmas song that would take the charts by storm?
Well, staff from a Marks & Spencer supermarket in East London have done just that, following the release of their very own Christmas song.
The superstar workers at a Marks & Spencer store in Romford had already taken to TikTok by storm @mandsromford, racking up over 1.5 million likes and 60k followers, with their hilarious dancing videos and covers of pop songs.
Now their festive tune, ‘This Is Not Just A Christmas Song’, has become their latest viral hit, garnering almost 500k views on TikTok and battling out against the likes of Ed Sheeran and Elton John, for the top chart spot this year.
They are already on their way to the number one spot after reaching the top ten spot on the iTunes charts last week- and currently hold the number two spot in the charts.
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Jack Brooker, who has been working for the Romford store for ten years now, is the leading voice of the Christmas tune.
He told The Mirror how he had “never expected this success to happen” and now gets requests from shoppers to “sign receipts and take selfies”.
Jack said: “When we work, people come in and ask us to sign receipts or take selfies. This has never happened before, it’s just mad”.
Fans have been going wild over the Christmas song, with one user commenting: “Petition to make this the official M&S Christmas advert.”
mandsromford / Tiktok)
While another said: “Is organically wholesome and fantastic and not only makes me want to go to M&S but to this particular one in Romford.”
The group’s journey started just last year when M&S decided to launch social media channels for their stores to reach a broader audience to promote their products.
But Sarah Hutchinson, Team Manager at the Romford store and the “brains behind the camera”, decided to create a TikTok in January, to make videos with workers “that customers would recognise”.
From then on, their TikTok account began to bloom to unimaginable heights, with millions and likes and thousands of followers – The workers even had the honour of turning on the Romford Christmas lights!
Their hilarious videos continuously rack up thousands of views, with videos of the staff recreating trends from the app’s viral sounds, as well as creating humorous clips with the store’s prized mascot Percy Pig.
The team always seems to be having the most fun, and Natalie, PR Manager at Marks and Spencer, stated it’s exactly the same in real life.
“You go to the store, and they’re just like one big family”, she said.
“You’ll just be having a conversation about something totally different, and they’ll say, well, I’ve had an idea for TikTok.
“They were all sat together for lunch, and they’re bouncing ideas off each other, they’re really one big family”.
The other amazing members of the viral TikTok team include Simon Bell, 54, who has worked at the store for almost 40 years; Steven Hester, 57, originally from Stoke Newington in North London; Sharon Rougier, 55, born and raised in Essex; Clinton Amponsah, 20, football fanatic and Joseph Duodo, 23, Aerospace Engineering Graduate.
Jack stated how he had been writing music since the age of 13 and felt inspired by TikTok fans to write his very own Christmas hit.
He continued: “I was getting a lot of comments on the Boys to Men video, and they were like ‘M&S for Christmas number one’. And I was like, you know what, I’m going to try and write one and see what I can come up with. And I went home one evening, sent it to Sarah, she loved it”.
Jack had written and recorded his song all in one evening in his very own studio and has been left overwhelmed by the magnitude of success his song is receiving.
He went on to say: “It’s just insane, to be honest, I’ve never had a song with obviously, this big of a scale being done. Obviously, I recorded it all at home and did it in my own studio.
“Then I sent it on to a producer as well to have a look at it as well. And he said, Yeah, the vocals are there perfect.
“It’s just crazy to see it in the iTunes charts.”
Fans can watch the video on TikTok and the song is also available to download on itunes and stream on Spotify and Apple Music.
All profits from downloading and streaming the song will be donated to M&S Food’s nominated charities, Shelter and Together for Short Lives.
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