From pop-up to grown up, Junkyard Gold Club on First Street has undergone an industrial-inspired makeover. Keeping the venue’s playful heart and soul intact, the new, mature aesthetic represents the group’s first rebrand since they launched back in 2015.
The bar areas have all been given a refresh and now boast a concrete, industrial vibe, while the traditional vinyl that was previously a mainstay of Junkyard Golf Club has been replaced with neon flecks and stenciled paint for graphics – reflecting the venue’s evolution away from a pop-up style venue.
The new look coincides with the brand being close to closing in on their second London site, as well as having international expansion in sight. The group’s other UK sites, which includes Liverpool, London, Newcastle, Leeds and Oxford, also boast the new, grown-up look.
Commenting on the rebrand, co-founder Mat Lake says: “The courses have matured and grown just as we have as a business. Visually they are a lot more impressive, more immersive, and more playable, so guests of Junkyard Golf Club are given the best possible experience.
“You can expect to see a major shift in terms of set design on each course, where we have added in some bigger scale production elements (vast real airplane installations) as well as upgraded lighting and general theming throughout. The vibe will appear more over the top, but much more entertaining and fun-filled to improve our customer’s experience when playing crazy golf at one of our six venues.”
Chris Garratt, founder of Bert, the branding agency appointed to create the new identity, said “ Junkyard Golf Club had an ambition to create an even better, more engaged customer experience. We wanted the identity to communicate that experience through new photography and colourways to convey the sheer fun and originality of each venue.
“The new logo is a homage to pile ’em high junkyards, further emphasizing each word in the already brilliant name. In terms of colour, combining a simple set of vibrant colors gives the option for Junkyard Golf Club to make an infinite combination of gradient landscapes.
“The palette is fun, vibrant, and energetic, with plenty of punch and impact.” This latest development follows the opening of their new Newcastle branch, which opened in December 2021.
Sam Jones, Managing Director of Junkyard Golf Club adds: “We are a well-oiled machine now! Junkyard Golf Club began as a pop up in 2015 and at the time, we genuinely believed we would only be hosting the experience for about three weeks.
“Seven years, six locations and one pandemic later, it’s obvious we’re here to stay. We are always reviewing our brand position, but now feels the right time to review our branding and marketing strategy in a way that reflects where we are heading as a company and to strengthen the message that we evolve and stay relevant to our customers.
“The heart and soul of what Junkyard Golf Club is all about is very much still there, we’re just a little more established and dare we say it… more mature than we were in 2015, and this needs to be reflected throughout the rebrand.”
Junkyard Gold Club first landed in Manchester in 2015, bringing booze, good times and birdies to the city centre. Since then, it’s moved to its permanent home on First Street, near arts venue HOME and bars Gasworks and Simon’s Wood’s fine-dining establishment WOOD restaurant.
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