‘I visited new world’s largest Greggs – donut swing was amazing but menu was disappointing’


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It’s been hailed as the most ‘Instagrammable Greggs in the world’, as well as the largest anywhere on Earth. Now it’s about to open its doors at Primark’s flagship store in Birmingham

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The Mirror visits world’s largest Greggs in the world’s biggest Primark

As a keen bargain hunter, I’ve naturally heard tell of Birmingham’s famed Primark – the largest in the world no less – but have never had an excuse to visit.

So you can imagine my delight upon learning that the store would now be home to the biggest Greggs on the planet.

As reported last week, Greggs has teamed up with Primark for the very first time on a unique cafe experience and clothing range.

The collab feels like a long overdue fit for the two high street legends, with Nottingham-based interior designer Philip Watts bringing a fun and energetic feel to what’s been described as the most ‘Instagrammable Greggs in the world’.

The doors to Tasty by Greggs officially open in Primark’s giant flagship store on Saturday, February 12. However, I was fortunate enough to get a sneak peek ahead of the launch, and feel I can now at long last officially add the role of ‘pasty influencer’ to my CV.

Julia Banim inside Tasty by Greggs
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Image:

Rowan Griffiths/Daily Mirror)

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Although the Tasty by Greggs cafe is far more than just your average Greggs, the menu will be very familiar to all Greggs fans, with all your favorite treats present and correct – nothing brand new or different being sold here.

Seems a bit of a shame they didn’t decide to create a limited-edition Primark-themed donut or something with bright neon colors to match the playful interior.

With nothing new on offer to tantalize my tastebuds, I opted for a trusty vegan sausage roll followed by a sugar strand doughnut, all washed down with a vanilla latte from the quirky self-serve coffee cart.

Although I know not everyone is keen on self-service coffee, I personally enjoyed this aspect of the restaurant, which really does enhance the relaxed feel of the place. I can absolutely imagine nipping in for ‘just one coffee’ before staying for three.

As big as the cafe and host store are, the sausage rolls and donuts were unfortunately standard-sized, which was, admittedly, another small disappointment. However, it does mean there’s always room to eat more!

The cafe seats 130 people
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Image:

Rowan Griffiths/Daily Mirror)

Being Northern, I’m more than happy queuing up at small Greggs’ chains during hurt lunch break runs. However, Tasty by Greggs brings a completely new dynamic to the beloved bakery experience that I didn’t even know I needed in my life until now.

You will also still very much feel like you are in Greggs, albeit Greggs when looked at through an influencer-worthy Instagram filter.

Tasty takes things to the next level, seating as many as 130 people in a spacious and above all very chilled-out space.

However, despite its size, Tasty doesn’t have the sort of impersonal, hectic feel that a lot of large high street cafes have.

Divided into distinct sections, Tasty has a fun, home-from-home feel, and you can absolutely imagine flopping down here with your shopping bags to sift through new purchases at your leisure.

The place is an Instagram dream
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Image:

Rowan Griffiths/Daily Mirror)

Those wanting a summery feel in drizzly February can park themselves in the light and airy Greggs picnic area, which is fitted with picnic benches well-suited to weekend catch-ups over brews.

Meanwhile, selfie lovers will be in their element, with the most ‘Instagrammable Greggs in the world’ certainly living up to its name.

My personal favorite feature was the cute sprinkle donut swing, surrounded by neon signage and tailor-made to show off your latest Primark haul.

I can imagine this will prove popular, so I’d definitely advise grabbing yourself a seat at one of the nearby half donut booths while you wait for it to free up.

Everything looks amazing inside
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Image:

Rowan Griffiths/Daily Mirror)

Much like the chain that’s kept Brits coming back again and again since 1939, Tasty offers a friendly, welcoming experience, all while bringing something a little new and vibrant – it’s the perfect accompaniment to any serious Primark shopping spree.

Tasty by Greggs will open at Primark’s Birmingham store at 8.00 am on Saturday, February 12, and can be found between men’s and ladieswear on Primark’s -1 Mezzanine floor.

Will you be visiting the world’s largest Greggs? Let us know in the comments below.

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George Holan

George Holan is chief editor at Plainsmen Post and has articles published in many notable publications in the last decade.

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