Holly Willoughby has responded to comments calling her “crazy” about her wellness brand.
The reality star launched Wylde Moon, a lifestyle website that explores topics from “beauty and fashion to energy and healing,” in September last year.
She said at the time that she was inspired to launch the platform while co-hosting I’m a Celebrity… Get Me Out of Here! in Australia in 2018, where she began exploring the world of alternative therapies, including meditation and sound baths.
Speaking to Grazia magazine, Holly said she is no longer “afraid” of the reaction to her latest fling.
READ MORE: ITV This Morning’s Rochelle Humes stuns Phillip Schofield into silence with age comment
“I’m not afraid of the backlash anymore,” the This Morning presenter told the magazine.
“If it doesn’t fit with what you think and expect of me, then there’s nothing I can do about it.
“I can’t change that. I don’t want to change that. And I’m not going to change that. This is me.”
The Wylde Moon platform is divided into seven categories: Women, Moonboard, Podcast, Energy, Beauty, Style, and Family.
Holly, 40, feels people are struggling with some of her lifestyle brand ideas, adding: “At the time I launched Wylde Moon, the word ‘crazy’ was thrown around a lot.
“I expected that. And that’s fine. I can’t change that. I’m not here to force any of this on anyone.”
“It’s not ‘Come and meditate with me’ or ‘Look at the moon and play a bowl.
“It’s, ‘Please go and do that thing that makes your heart sing. Go and do it.'”
In the interview, Holly also raved about her ‘amazing’ daughter, Belle.
The mother of three, who is married to top TV producer Dan Baldwin, said: “Empathy is a wonderful thing. My daughter has it. It’s amazing, you can help her in any situation.”
But as her daughter follows in her footsteps, empathy is a trait Holly has admitted she tries to hide while appearing on one of the biggest shows in the country.
“I had to control it somehow,” he explained to Grazia.
“I could empathize so much that emotion would rise up inside of me and I would start crying.
“It took me a long time to get comfortable and go, why? Why don’t we do that? Why aren’t you allowed to feel emotions?”
Holly took to Instagram with a look at her cover star moment.
The Dancing On Ice host looked stunning in a figure-hugging black gown with long sleeves and cut-out details.
Holly kept her makeup simple with shorter hair pulled back from her face.
He was flooded with comments when he shared another photo from his shoot for the magazine.
The black-and-white snapshot shows her posing on a chair, wearing tailored black pants and a white off-the-shoulder blouse.
Holly is currently taking time off from This Morning to film a new entertainment show for the BBC.
She has been replaced by Rochelle Himes on the ITV daytime show which she hosts alongside Phillip Schofield.
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George Holan is chief editor at Plainsmen Post and has articles published in many notable publications in the last decade.