Fans think Kiss FM radio station playing Rage Against The Machine non-stop was stunt

Radio station Kiss Radio 104.9 FM ended up playing Killing In The Name by Rage Against The Machine for hours on end, leaving some listeners suspicious it was a publicity stunt.

The Canadian Station is known for featuring pop and soft rock tracks but listeners were in shock when they tuned in on the morning of Wednesday, June 29.

A song by Rage Against The Machine it was probably enjoyable the first time. Perhaps the second or third? But after the track played non-stop on air for several hours, some people weren’t finding it amusing.

Photo by Scott Dudelson/Getty Images

Radio station plays Rage Against The Machine on repeat

On Wednesday (June 29), Vancouver-based station Kiss 104.9 FM played Rage Against The Machine track Killing In The Name – for hours.

According to several reports, the song first came on air in the morning but was still on repeat in the afternoon. Listeners requested other songs on the day but the station continued to play the Rage song on loop.

The Guardian got in touch with the Canadian radio station and spoke to an employee, who preferred to be called Apollo.

When asked about the song being played on repeat, Apollo said: “I’m not allowed to say. I’m just a guy in a booth, just letting the Rage play over and over. What do you think? Do you like it?”

Photo by John Shearer/WireImage

Twitter users claim it was a stunt

A number of Twitter users have argued over whether the radio station’s decision to play one song for hours was a stunt. A stunt in radio broadcasting is when a station decides to shift to an alternative type of music without prior announcement.

One Twitter user commented: “I too have tuned into the Kiss FM RATM Killing In The Name vigil/stunt. If this is how the station is signaling a return to the XFM format, I am here for it.”

Another wrote: “After looking over the gossip forums, I’m positive now that 104.9 is stunting before a format change. Hopefully the choice of song means a switch to a metal/punk/hard-rock format, maybe even a Nineties hard rock format. It would be welcome on Vancouver’s airwaves.”

Another listener wrote: “They just did a station ID, did not refer to it as KiSS FM and referred to what they were doing as Rage Chilling Beach. Starting to smell like a stunt?”

A fourth listener joked: “I think I love the Kiss FM radio stunt in Vancouver so much because that loop is literally just my brain sometimes.”

Kiss FM radio hosts announce change at station

The “stunt” comes after KISS FM radio hosts Kevin Lim and Sonia Sidhu announced they had been let go after five years at the station.

“KISS is changing and unfortunately we were informed we won’t be part of this new chapter. Although this comes with mixed emotions, we want to express one overwhelming feeling: gratitude,” they wrote in a Facebook post.

“We are so incredibly thankful for everyone who shared their mornings with us and invited us into their lives through the radio and our podcast. We’ve never taken you for granted.”

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George Holan

George Holan is chief editor at Plainsmen Post and has articles published in many notable publications in the last decade.

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