Fairy Liquid’s Huge Change Turns Bottle ‘Upside Down’ For The First Time In 62-Year History

Fairy Liquid has undergone the biggest revolution in its 62 year history with the iconic “upside down” bottle for the first time.

The new container sees liquid dispensed from the bottom, meaning the days of carefully balancing the bottle on its narrow red cap to scoop out the last bits are long gone.

To mark the occasion, Fairy has released a gallery of images showing how the design has evolved since the first bottle in 1960.

The first white cylindrical bottles became a household favorite and, for many children, were used for crafts after the TV show Blue Peter transformed them into everything from a pencil pot to the Thunderbirds’ famous Tracy Island. .

It became so iconic that one of the brand’s most beloved ads shows children patiently waiting for the liquid inside the bottle to run out, so they can take the empty packaging and create their masterpiece.

As there was a shift towards more eco-friendly and consumer-friendly packaging, the classic white bottle was replaced by today’s clear packaging in the early 2000s.

However, the iconic white bottle returned in a limited edition in 2010 to commemorate the brand’s 50th anniversary.

Now, in a bid to make the bottle easier for people to use, the newest design sees liquid released from the bottom for the first time, saying goodbye to the classic red spout.

A spokesperson for Fairy said: “The launch of the new inverted bottle marks the beginning of a new era for dishwashing in Britain.

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“Bottles have been a staple in our homes for generations. Who doesn’t remember that seemingly endless wait for our parents to finish the bottle so we could do something with it?

“But while we all love the iconic bottle and the clear version that replaced it, our habits are changing and we want to adapt to meet the nation’s laundry needs.

“The efficiently redesigned bottle means it’s much easier to squeeze out every last drop of liquid detergent, while its anti-leak technology means messy caps are a thing of the past.”

The launch of the new bottle comes after a survey of 2,000 adults revealed that they typically spend nearly 20 minutes a day washing an average of 20 items.

That equates to a total of 7,300 articles a year.

And despite the rise of the dishwasher, 52 percent still wash everything by hand.

Three quarters (78 per cent) of those who use dishwashers have certain things they will only wash by hand, with ‘special items’ like expensive wine glasses, pans and novelty mugs at the top of the list.

But 48 percent of adults feel the way they wash has changed over the years, with 37 percent admitting they wash in less time because they’re busier.

More than a third (36%) soak more items and 20% are less likely to rinse them.

It also emerged that 42 percent of those who wash up like to listen to music at the same time, while 33 percent use it as an opportunity to talk to their family.

Nearly half (47 percent) even make it a family affair, with everyone taking on different roles to get homework done together.

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A third of those surveyed, via OnePoll, said that the kitchen is a center of domestic conversations, and one in five said that spending time doing chores with their family is something they appreciate.

A Fairy spokesperson added: “Dishwashing is a vital part of virtually every household in Britain, and the numbers show that.

“Whether it’s after eating together or even chatting while doing the dishes, it’s an integral part of our lives and it’s interesting to see how long and how many dishes we wash over the course of a year.

“Family involvement can sometimes lead to discussions about how to wash dishes ‘right’, including how much dishwashing liquid to use. But in a practical way, the new Fairy Max Power contains a dosing mechanism to control the amount of product used.


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George Holan

George Holan is chief editor at Plainsmen Post and has articles published in many notable publications in the last decade.

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