Fairy Liquid sees biggest change in 62-year history as bottle loses iconic red cap


The new Fairy Liquid container will see the liquid dispensed from the bottom and will eliminate the classic red cap that has been on the bottle since 1960.

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Fairy dishwashing liquid ad from 1990

Fairy Liquid has undergone the biggest revolution in its 62-year history, with the iconic “upside down” bottle.

The new container sees liquid dispensed from the bottom, meaning the days of carefully balancing the bottle on its narrow red cap to scoop out the last bits are long gone.

To mark the occasion, Fairy has released a gallery of images showing how the design has evolved since the first bottle in 1960.

The first white cylindrical bottles became a household favorite and, for many children, were used for crafts, after the television show Blue Peter transformed them into everything from a pencil pot to the famous Tracy Island of the Thunderbirds.

It became so iconic that one of the brand’s most beloved ads shows children patiently waiting for the liquid inside the bottle to run out, so they can take the empty packaging and create their masterpiece.

Excited kids used to use the original Fairy liquid bottles for arts and crafts.
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Image:

Fairy/SWNS)

As there was a shift towards more eco-friendly and consumer-friendly packaging, the classic white bottle was replaced by today’s clear packaging in the early 2000s.

However, the iconic white bottle returned in a limited edition in 2010 to commemorate the brand’s 50th anniversary.

Now, in a bid to make the bottle easier for people to use, the newest design sees liquid released from the bottom for the first time, saying goodbye to the classic red spout.

A Fairy spokesperson said: “The launch of the new inverted bottle marks the beginning of a new era for dishwashing in Britain.

“Bottles have been a staple in our homes for generations. Who doesn’t remember that seemingly endless wait for our parents to finish the bottle so we could do something with it?

“But while we all love the iconic bottle and the clear version that replaced it, our habits are changing and we want to adapt to meet the nation’s laundry needs.

“The efficiently redesigned bottle means it’s much easier to get every last drop of dishwashing liquid out, while its anti-leak technology means messy lids are a thing of the past.”

The launch of the new bottle comes after a survey of 2,000 adults revealed that they typically spend nearly 20 minutes a day washing an average of 20 items, totaling 7,300 items a year.

And despite the rise of the dishwasher, 52 percent still wash all dishes by hand.

Even three-quarters (78 percent) of those who use a dishwasher still have certain things they’ll only wash by hand, with “special items” like expensive wine glasses, pans and novelty mugs at the top of the list.


But the new bottle will do away with the iconic red cap.
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Image:

Fairy/SWNS)

But 48 percent of adults feel the way they wash has changed over the years, with 37 percent admitting they wash in less time because they’re busier.

More than a third (36 percent) leave items to soak more, and 20 percent are less likely to rinse them.

It also emerged that 42 percent of those who wash up like to listen to music at the same time, while 33 percent use it as an opportunity to talk to their family.

Nearly half (47 percent) even make it a family affair, with everyone taking on different roles to get homework done together.

A third of those surveyed, via OnePoll, said that the kitchen is a center of domestic conversations, and one in five said that spending time doing chores with their family is something they appreciate.

Fairy’s spokesperson added: “Dishwashing is a vital part of virtually every household in Britain, and the numbers show that.

“Whether it’s after eating together, or even chatting while doing the dishes, it’s an integral part of our lives, and it’s interesting to see how long and how many dishes we wash over the course of a year.

“Family involvement can sometimes lead to discussions about how to wash dishes ‘right’, including how much dishwashing liquid to use, but in a practical way, the new Fairy Max Power contains a dosing mechanism to control the amount of product. it’s used.”

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www.mirror.co.uk

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George Holan

George Holan is chief editor at Plainsmen Post and has articles published in many notable publications in the last decade.

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