According to the latest available figures from the Scottish Retail Consortium (SRC) footfall decreased by 16.2% in January, to 6.6 percentage point improvement on the month before.
This latest figure is above the UK average decline of 17.1%.
Footfall in Glasgow, Scotland’s largest city, also decreased by 17.6% in January compared to the same time two years ago, a 4.2 percentage point improvement on last month, leaving many retailers deflated after an anticipated post-Christmas sales boost failed to materialize.
The SRC data compared January 2022 figures with pre-pandemic data from 2019 when there were no restrictions on opening of stores or the movement of the public.
David Lonsdale, director at the consortium, said the figures on visits to Scotland’s retailers show “a slight improvement”, with January showing “the least-worst footfall figures” seen since the onset of the Covid crisis twenty-two months ago.
“Footfall was down by a sixth on pre-pandemic levels demonstrating there is still a long way to go before any return to normal trading,” he said.
“The modest uptick will provide retailers with a flicker of hope that Scots are beginning to rediscover the pleasure of in-person shopping as the Covid situation eases, which will hopefully be lifted further following the rescinding this week of the work-from-home order. and the return of commuters and office workers.”
However, according to the figures, shopping center footfall decreased by 36.6% in January, down from a decline of 31.9% in December, its worst performance since lockdown ended in Spring 2021.
Mr Lonsdale added: “This is perhaps unsurprising as stores in shopping centers are often disproportionally geared towards fashion, which would have felt the impact of public health instructions to shun socializing.
“They may have been held back, too, as Scots reined in their discretionary spending after the festive period and as shoppers contemplated the recent rises in inflation.”
He said retailers are “playing their part” in trying to increase numbers, but insisted the Scottish Government needs to support them in encouraging customers back into the shops.
Mr Lonsdale said this could be done through temporary discounts to the cost of public transport or parking, or by giving every adult a voucher to spend in shops or eateries, as seen in Northern Ireland.
He added: “While this uptick in the level of physical shopping will lift retailers’ spirits, there remains some way to go before the industry can say it has turned the page on the pandemic.”
Andy Sumpter, retail consultant (EMEA) for Sensormatic Solutions, a company that focuses on shopper engagement said: “Total retail shopper traffic in Scotland improved on December’s figures, breaking the pre-Christmas plateau we had seen in footfall’s recovery and recovering to the highest point since the start of the pandemic.
“Retailers will be hoping this continued consumer confidence will remain and put a spring in to the step of the High Street.”
The Scottish Government has been approached for comment.
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George Holan is chief editor at Plainsmen Post and has articles published in many notable publications in the last decade.