Captain Birds Eye is being replaced on packs of Fish Fingers for first time ever

Birds Eye has announced the winner of its recipe competition is seven-year-old Tadgh, and his prize will see him replace Captain Birds Eye on packs of Fish Fingers

Tadgh standing in a kitchen alongside a pack of Birds Eye Fish Fingers and a tray of his own special fish finger tacos. He is holding one taco in his hands. He is also wearing a Captain's hat and has long and curly ginger hair.
Tadgh’s Fish Finger Tacos recipe saw him crowned the winner of Birds Eye’s competition

For the first time in the history of Birds Eye, the iconic Captain mascot is being replaced – by a seven-year-old budding chef.

Tadhg, from Manchester, entered the nationwide competition looking for children aged 6 to 12 to submit their very own recipe, and has been officially crowned the winner of the competition.

And his prize will see the seven-year-old feature on limited edition packs of Birds Eye Fish Fingers in Iceland stores from February 2022.

Tadhg beat off competition with his unique recipe for fish finger tacos, which proved just how versatile fish fingers can be.

The recipe used an array of exciting flavours and spices, putting a Mexican twist on the more traditional British food staple.

The seven-year-old will feature on exclusive packs of Fish Fingers in Iceland


Birds Eye / Nomad Foods Europe Ltd)

Get the news you want straight to your inbox. Sign up for a Mirror newsletter here.

As per Tadhg’s recipe instructions, all you need to do to create the tasty tacos is cook the fish fingers using the on-pack instructions, warm your corn tacos in the oven, and serve with your favourite toppings.

The aspiring chef said of his prize: “I’m so excited to be Birds Eye’s new mini captain – I can’t wait to go in store and see my face on packs of fish fingers!

“They are my favourite on our ‘Taco Tuesday’ family nights. We change up the flavours and ingredients each week, although I love cheese as much as fish fingers so will always add that too!

You can even find his unique recipe on the back of the special packs


Birds Eye / Nomad Foods Europe Ltd)

“I really hope other people try my recipe and see how yummy it is.”

Birds Eye partnered with Iceland for the competition, which they launched together to inspire and encourage children to get creative with a mealtime staple.

The aim is to inspire families across the nation to get their little ones involved in mealtimes, while showing them how fun and easy it can be to get more fish into our children’s diets.

Sarah Stebbings, senior brand manager for fish fingers at Birds Eye, said: “Birds Eye fish fingers are iconic and our consumers’ passion for thinking of new recipes to include them in certainly hasn’t slowed down over the years.

“For many, they bring back memories of their childhood, so it’s lovely to be able to get the next generation excited about them in such a creative way too. Especially as we know that 42% of children’s first taste of fish comes in the form of fish fingers!

“Knowing the numerous benefits that fish offers, we’re always looking for new ways of encouraging families to eat more fish – as the NHS advises two portions of fish per week.

“We’re delighted to have Tadhg as our first-ever mini captain, as he’s created the perfect recipe to help parents engage their children at mealtimes and I look forward to seeing what other creations may come off of the back of this one.”

The limited-edition packs, featuring the new mini-captain, will be available in Iceland stores from February 2022.

Shoppers can turn to the back of the limited-edition pack for Tadhg’s recipe inspiration and the full fish finger taco’s recipe.

Have you got a story to share? We want to hear all about it. Email us at [email protected]

Read More

Read More

Related Posts

George Holan

George Holan is chief editor at Plainsmen Post and has articles published in many notable publications in the last decade.

Leave a Reply

Your email address will not be published. Required fields are marked *