Connor Ewujowoh took part in a competition in which applicants sent in audition tapes to show how much they loved chocolate, with Connor fighting of hundreds of applicants to take up the role
A nine-year-old boy has landed his dream role after becoming Aldi’s national Chief Easter Egg Tasting Officer – where he will be paid in chocolate.
Connor Ewujowoh, of Sunderland, took part in a competition in which applicants sent in audition tapes to show how much they loved chocolate, with Connor fighting hundreds of applicants to take up the role of Chief Easter Egg Tasting Officer.
The young man has described the job as his dream role and expressed his excitement at trying the different amounts of chocolate that will come his way.
The nine-year-old also thinks he’s the best person for the job – as he believes he has great taste, especially in Aldi’s chocolate.
Connor said: “Being a chocolate taster is my dream job. I’m excited to try the Popping Candy and Ice Cream eggs most of all, as they are so different to usual Easter eggs.
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“I know I will be a great judge because I have great taste, especially in chocolate.”
Connor’s mum, Claire Brown, has spoken of her surprise and delight at her son winning the national competition and looks forward to him trying the Easter egg range.
She said: “I’m still shocked that he won, and so happy for him.
“We shop at Aldi every week and he loves their chocolate – he truly has a huge sweet tooth and I can’t wait for him to try the Easter Egg range – he’s a very lucky boy.”
Connor is a bit of a chocolate connoisseur and especially for Aldi’s Caramel Crunch and Jive Bars where during his video he outlined just how much he loved chocolate – with judges saying that he displayed a “clear love of chocolate”.
His reviews will help to inform Aldi’s buying team to plan ahead for the supermarket’s 2023 Easter egg range.
Connor will join Dawn Hill, from Basingstoke and Hallie McIntosh, nine, from Fife in this year’s Easter Egg Tasting Officer line up.
The three winners all received the title of Chief Easter Egg Tasting Officer and were given free Aldi Easter eggs in exchange for providing feedback.
Julie Ashfield, Managing Director of Buying at Aldi UK, says: “We are always striving to make Aldi’s Easter egg selection bigger, better and more innovative each year, but ultimately, it’s the opinion of our customers that we value most.
“That’s why we’re delighted to recruit Connor as one of our Chief Easter Egg Tasting Officers, to help share his insights on the range.
“We know that Easter is a joy filled time of year, and for many children this is largely due to Easter eggs! I’m sure our buying teams will find Connor’s reviews very helpful.”
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