Asda praised for ‘leading the way’ after updating name of feminine hygiene aisle


Shoppers have praised Asda for ‘leading the way’ after spotting that ‘feminine hygiene’ signs had been updated in supermarket to reflect more contemporary language

Asda have been praised for updating their ‘feminine hygiene’ aisle

In recent years, there’s been plenty of discussion around the term ‘feminine hygiene’ when used in relation to products such as tampons and sanitary towels.

With so much stigmatization still surrounding menstruation, for many, the term ‘feminine hygiene’ only adds to the harmful idea that periods are in some way dirty, unhygienic, or shameful.

Furthermore, the term here is also clearly a gendered one, which many believe is unhelpful for those who don’t identify as women but still need to use period products.

With this in mind, many shoppers have expressed approval after seeing that Asda has switched its ‘feminine hygiene’ aisle signs to the gender-neutral and shame-free, ‘period products’.

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Using the hashtag #SmashShame, one pleased customer tweeted: “Thank you and a massive shout out to ASDA for leading the way in changing the language around menstruation. Sanitary hygiene or feminine hygiene suggests menstrual products are for something dirty. Time to change the language “.

Another approved: “Great news! As well as being more inclusive, it’s better that they’re using straightforward language than using a euphemism as if the word period is somehow taboo!”

A number of those with expertise in this field have also applauded the move forward, with Wolverhampton-based period poverty organization Periods Matter giving the following statement via Twitter “Well done Asda! It may seem like a small thing to change the name of your aisle from ‘feminine hygiene’ to ‘period products’ but we know it will make a difference to individuals who often feel excluded from menstruation conversation”.

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Meanwhile, the official Twitter for The Royal College of Obstetricians and Gynaecologists (RCOG) issued the following praise: “We welcome Asda’s move away from the term ‘hygiene’ when talking about period products. Periods are not dirty or unhygienic, they are normal and natural and we would urge more retailers to do the same.”

An ASDA spokesperson said: “We’re proud to have made this change in our stores to better reflect shoppers’ attitudes around period products.

“These items are an essential part of the shop for so many, so this change in wording helps us move towards removing the stigma from periods and period products.”

This comes after the supermarket chain announced it would be reducing the price of the morning after pill both in stores and online to £9.89.

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George Holan

George Holan is chief editor at Plainsmen Post and has articles published in many notable publications in the last decade.

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