In the new television season, Antena 3 is settling at the top of the table. In August, the two main free-to-air private channels sealed a technical tie that was the beginning of what seems to be a change in the trend whereby, month after month, Telecinco was the leader of Spanish television. In September, Antena 3 already beat its rival alone for the first time in three years. Telecinco regained the throne in October, but November has once again belonged to Antena 3. What’s more, the Atresmedia group has closed the month with a triple victory: Antena 3, the leading channel, Atresmedia the leading group and La Sexta, the leader over its rival Cuatro.
Antena 3 closed November with an average screen share of 14.4%, which represents a rise of 0.7 points compared to the previous month and 1.6 points compared to November of last year, according to the monthly report. of the Barlovento Comunicación consultancy based on data from the audit firm Kantar Media. It has been the best monthly figure for the chain since December 2013. On the other hand, Telecinco, with a 14% share, has lost 0.4 points compared to October and 1.8 points compared to last year. November has also been a good month for La 1, with an average share of 9.4%. Although it has not yet managed to overcome the psychological barrier of 10%, it represents an increase of 0.3 points compared to October. It is your best data in the last 10 months.
The growth of the Atresmedia chain is based, as in previous months, on the leadership of its news programs, the domain of prime time and its entertainment programs. Antena 3 is the leading channel in the stellar slot, and this month it has achieved the greatest distance with Telecinco in that time slot since March 2002: 15.6% for Antena 3 compared to 12.2% for Telecinco. Antena 3’s news programs, with an average of 2,509,000 viewers and a 19.5% share, are the most viewed for another month (they have already accumulated 23 months of leadership). Those of Telecinco are left with an average of 1,825,000 viewers (14% share), while those of La 1 are the third option with 1,427,000 viewers and a 10.9% share. The most watched newscast, the one that Vicente Vallés presents from Monday to Friday at 9:00 p.m. on Antena 3, has an average of 2,998,000 viewers and a 20.6% share.
Two other great bastions of the canal are Pass word, long established as the most watched program on television and that in November had an average of 2,649,000 viewers (21.4%), and The anthill, which with 2,459,000 viewers on average (15.6%) is the second most watched daily program on television. The overwhelming dominance in the final section of the afternoon and the prime time is seen in the list of most viewed broadcasts of the month: of the top 30 positions, 28 are for Antena 3 spaces. Only the matches, which broadcast La 1 , of qualification for the World Cup in Qatar that the Spanish team played with Sweden (6,504,000 spectators) and Greece (4,722,000 spectators) were most watched and sneaked to the top of the table. Afterwards, the domain of Antena 3 is absolute. For its part, Telecinco highlights the profile of its audience: it is the leading channel among viewers aged 13 to 54
By communication groups, Atresmedia, with six channels, ranks first with a 27.9% total share, up 0.8 points compared to October. Mediaset, with seven stations, remains in second position, with a 27.6% share. RTVE, with its five channels, achieves a 14.6% share.
Regarding the delayed hearing, MasterChef Celebrity (The 1) It has once again become the most viewed space in the seven days following its broadcast, managing to add up to almost 800,000 viewers to its live data. Follow him The island of temptations (Telecinco), to which the delayed viewing brings an extra 340,000 viewers, as reflected in the report by the consultancy Dos 30 ′ on the audiences of the month.
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George Holan is chief editor at Plainsmen Post and has articles published in many notable publications in the last decade.