Family-run butchers W.M Christie Butchers, in Bruntsfield, Edinburgh, pictured with the controversial chalkboard sign outside its shop poking fun at vegans by calling for customers to end “violence against plants”, are now facing backlash with some vegans slamming the owners as “psychopaths”
A family-run butcher shop has been criticised for poking fun at vegans with a controversial sign.
The chalkboard sign, placed outside W.M Christie Butchers in Edinburgh, Scotland, called on locals to end “violence against plants” by eating meat.
Vegans took offence to the message after a photo of the message circulated on social media.
It read: “Every day thousands of innocent plants are killed by vegetarians. Help end the violence and eat meat.”
Some branded it “nonsense” while others went as far as calling the owners “psychopaths”, reports Edinburgh Live.
Jakub Dragon, who shared the image on Facebook, told the publication: “I just think it’s nonsense, I don’t understand.
“How can they justify killing an animal like that? It only brings anger and fights and I don’t find that funny.
“Surely eating plants is less damaging to the environment and plants, unlike animals, are not sentient.”
Many were outraged by the tongue-in-cheek sign mocking vegan diets.
Kevin Thomson commented: “Jeez, the ignorance is astonishing. Plants are not sentient and exist in synergy with humans and animals as a food source.
“You just can’t say I murdered a carrot. People will cling to all sorts of nonsense to justify murdering animals.
“Animals that have exactly the same fundamental wishes as us – to be happy, safe and free from suffering.”
Adam Rennie said: “So if I interpreted that right, we need to eat the humans because it was humans that killed the plants too?”
Lisa Roy added: “And what does their meat eat?”
Others interpreted the sign as a joke and said there was no need to get upset.
Gilly Billy said: “Surely we can take this in good humour.
“These people are running a business that has been in their family for generations. It doesn’t mean we all have to eat meat.
“It can’t be okay for vegans to fly the vegan flag, and not okay for meat-eaters to do the same. Regardless of our reasons behind being vegan.”
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Willie, who runs the butcher’s with his brother, was amused by the online reaction.
He said: “As it’s Veganuary, isn’t it fitting it could be Meatanuary too? It wasn’t malicious in any way, just a simple joke and banter.
“People have taken it wrongly. We are surrounded by people telling us to go vegan and vegetarian, yet my business is a butcher’s. We sell meat and I’m promoting my business.
“Everyone is entitled to their own opinion and I respect that, I’m just expressing mine. And it seems to have worked, given the attention my butchers has now received.”
George Holan is chief editor at Plainsmen Post and has articles published in many notable publications in the last decade.